So after about a year later I finally launched the second fire-sale involving PLR videos package. The number of video series remain the same at eight, however there were less JV partners and affiliates who promoted this event. I sure do know that the date clashed with other fire-sales from other marketers as well, therefore many affiliates had to choose.
This was my 2nd attempt in running a fire-sale involving video series. As planned earlier, I used it on the domain name: private-label-rights-videos.com
Nature of The Fire-Sale:
This time I started the fire-sale with a price tag of $97 instead of $47 during the first firesale. I did something interesting to test out the response – a dime sale. It simply means the price increases every second instead of each pre-determined amount of days.
From this test, I managed to deduce 2 findings:
- There is a group of people who is against this type of dime-sale practice. They expressed their dissapointment to me regarding this. They said that if not because of this pricing model, they would have bought the package. Whether or not they’re speaking the truth, I have no idea. For me as a marketer, I would like to test things out instead of trying to please everyone.
- Another group saw the price increase as one of the main reasons to quickly take action and buy. This group represents the majority of my customers.
Details of Promotion:
Package Price: $97 to $197, increasing every second ($297 after the fire-sale ended)
“One-Time Offer Gold” Package Price: $147
“One-Time Offer Silver” Package Price: $77
Affiliates Commissions: 50%
Final Results from My Delavo E-Commerce Screenshots:
Total Front-end sales: $19,193.42
Total OTO Gold sales: $2,940
Total OTO Silver sales: $308
Total sales: $22,441
Sales from affiliates: $9,514
Net Profit: $9,679.42
Although the total sales is higher than the 1st firesale, the net profit this time was much lower. This was due to the higher amount of incentives that I gave to my affiliates & JV partners than the previous firesale.
Despite the lower number of affiliates promoting this event, there was a “super affiliate” (whom I’m not supposed to reveal due to privacy request) who managed to the get the majority of the total affiliate sales. His efforts did ‘cover’ the loss of other affiliates. This also shows how important a super affiliate is to a marketer’s success. It has really made a HUGE impact in the overall sales.
From this case study, it is obvious that attracting super-affiliates is far more important than simply getting a huge number of affiliates to promote our products. Quality is far more better than quantity.
To Your Success!
ps: Do you have any comments or feedback? Just leave them on the comments box of this blog. Thanks..